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The ‘showrooming’ phenomenon
A couple of stories caught my eye on the way into work today, so I thought I’d share some of my thoughts with you. Here are the articles which sparked my interest:...
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Retailers must adapt in order to market to, transact with, and serve the...
Deloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of today’s connected consumer, however Deloitte...
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Google Glass
What do you think about Google Glass? Will it take off, is it really as good as it makes out? Well here’s the most comprehensive review of Google Glass I have found to date....
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Infinite Scrolling
This article contains a really good overview of when infinite scrolling is appropriate and when it’s not: http://uxdesign.smashingmagazine.com/2013/05/03/infinite-scrolling-get-bottom/ The article...
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Now is the time to embrace showrooming
A new TNS study across 43 countries suggests that 21% of shoppers use smartphones in store to ‘showroom’, 43% read reviews, 31% compare prices and 25% seek advice before they buy from friends and...
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Big Data Diary
I was recently asked by Figaro Digital to keep a record of all my data interactions over the course of a single day and to explain their significance. Here’s my story behind my daily big data trail:...
View ArticlePaid search – what you might be missing
If you’re managing a multi-channel communication or media strategy, it can be easy to overlook how channels feed into and relate to each other. Below are some tips on what you might be missing from...
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Gmail tabs – good for users, bad for marketers
Google recently rolled out an optional enhancement to the standard Gmail UI. These are my thoughts on the consequences… The new tabbed interface pre-filters your mail into five groups: 1. Primary –...
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Danny Brown at The Creative Education Academies
A few weeks ago I was invited by The Creative Education Academies Trust to give a talk and workshop at Ash Green Secondary school in Coventry. Being someone who came to the design industry through a...
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Leap Motion – a flawed and isolated advance
I was one of the people who funded Leap Motion on Kickstarter. I had been wowed by the potential of the product, so I put my money down and waited in eager anticipation. I loved the idea…
View ArticleSDL Tridion Technical User Group Meet-Up
Wednesday 21st August saw the inaugural SDL Tridion Technical User Group, held at Building Blocks’ UK offices in Manchester. Both myself and Neil Gibbons, Technical Manager at Amaze headed over to take...
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The Undervalued Digital Economy
After seeing the following statement, I wrote this blog piece because I think it’s interesting how difficult it is to attribute value to aspects of our economy that intuitively feel so deeply engrained...
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Which smart watch will I wear today?
Pebble, Google, Samsung, Sony, Qualcomm and soon Apple are getting into the wearable game. A day does not seem to go by without another candidate for our wrists, belts, or eyes. Some are highly...
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Apple launches fingerprint technology – key questions answered 1 of 2
Is fingerprinting likely to take off as a mobile payment method? Amaze Technical Solutions Director, Nigel Conde give his perspective: The iPhone 5s will not be the first mobile device to support...
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Apple launches fingerprint technology – key questions answered 2 of 2
What will iBeacon mean for retailers? iBeacon technology allows micro location notifications and alerts to be sent to devices equipped with Bluetooth 4. It is an evolution of the crude Bluejacking...
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Another social channel pins its hopes on an ad supported model
I’m fairly sure that Ben Silbermann, CEO of Pinterest watched the furious public reaction to Instagram’s attempted change in policy late last year with a deep and reflective interest since the tone of...
View ArticleThe worst content marketer in the world?
A little ditty on content marketing from e-Consultancy. Summary: there’s a company that doesn’t do any of the things the latest yah-yah about content marketing is telling marketeers to do and that...
View ArticleLists, lists and lists
A quick blog post: I have to say I’m a little frustrated how good discipline is often thrown out the window when it comes down to running technology projects. Maybe it’s because I work in the digital...
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Right to reply: Tesco’s Hudl strategy puts Clubcard at the centre
What is the strategy behind Tesco’s new £119 Hudl tablet? Adam Lee, Data and CRM Consultant, Amaze, argues why the retailer is following in Amazon’s footsteps to encourage more brand loyalty via its...
View ArticleThe loss of Google Analytics organic keyword tracking – what does this mean?
What does this mean for organic search? When undertaking an organic search strategy, most search professionals would agree the first port of call is an audit of site performance to check there are no...
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